Company News, Marketing News

Dove Links Up With Rocksbox

Promotes dry spray with jewelry program.

In conjunction with the launch of Dove Dry Spray Antiperspirant. the company has partnered with jewelry subscription company Rocksbox for promotions. The partnership will consist of events in New York City and Los Angeles that will give consumers and their plus ones (aka their best girlfriend) a day of glitz, glam and of course, giveaways, as well as surprises and delights along the way for those that choose to #TryDry. Dove also rolled out a Twitter promotion recently, as reported in Happi. M...

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